Skip to main content

Posts

Featured

AdTech

Advertising pays for most of our online experience. We consume free content and services in return for looking at some ads. Fair deal, or so it seems. Upon examination, there are some dark twists - according to  Shoshana Zuboff  Ad Tech is at the origin of surveillance capitalism. The story begins innocuously enough: Google's founders had little enthusiasm for advertising. This changes when the dot com bubble bursts in the spring of 2000. They then embrace advertising to survive, bringing a new twist that makes the company fabulously wealthy and immensely powerful. The dominant advertising model before the bust was banner ads sold by sales reps on a cost-per-thousand impressions basis (CPM). In contrast, Google sold unobtrusive text ads to appear in a sidebar. Sergey Brin is quoted as saying "It didn't generate much money." In October 2000  Google introduces AdWords , a self-service platform allowing advertisers to purchase advertisements when the search query match

Latest Posts

Token lockdown?

Holding OIDC's narrative up to the light

OAuth is DAC. What do you do for MAC?

tl;dr: OAuth 2.0

Externalising the Security Token Service and Identity Provider

Problems with Basic Authentication for REST services

Bearer tokens are susceptible to theft and what you can do about it

In the (back)end, JWT is all that matters

Protect your REST APIs with JWT tokens

API gates and fences